Tribes

an original series

Tribes Still.png

Tribes

Tribes is a profile series documenting 3 collectives and movements in electronic music.

Developed for Smirnoff as part of a larger campaign titled Smirnoff Sound Collective. The series garnered over 2 million views and put the brand up front and center in the music space, gaining credibility amongst music fans and industry members alike.

 
 

Featuring

Dirtybird (San Francisco)
Discwoman (New York)
NAAFI (Mexico City) (EP3 led by Creative Director Markus Hard)


Crew

Creative Team: Ashima Aiyer, Kelly Fulton, Markus Hard
Producer: Amanda Warman
Editors: Bruno Tore (Ep1 & Ep3)

 Smirnoff Sound Collective - Tribes feat. Discwoman (dir. Stacey Lee)

 

Smirnoff Sound Collective - Tribes feat. NAAFI (dir. Gandja Monteiro)

 

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