BudX India
an electronic music lab to bridge the gap between East and West through music
Concept:
I was brought on by VICE to consult as a creative strategist to provide insights on the music industry in India, when Budweiser was looking to enter the Indian market. BudX took place across India with a music lab where artists could exchange and collaborate ideas, music events where Western and local talent shared the same bill, on-site art activations and more.
The campaign was led by Creative Director Rory McCharg.
