Concept:

Dance (Red) Save Lives was a 2 year campaign aimed at raising awareness around AIDS, activated each year on World AIDS Day.

The 360 campaign spanned music releases with some of the largest names in EDM, music festival and event activations around the world, content partnerships with Coca-Cola, Belvedere, Adobe and featured talent like Les Twins, Futura, Jabbawockeez, Mark Ronson, and Tiesto.

Each component of the program was geared towards raising either awareness of funds around (RED)’s initiatives to combat the spread of AIDS.